While browsing the dairy aisle yesterday I came upon a pleasant little surprise. Right there next to my usual not-very-aesthetically-appealing box of soy milk was the newly branded box! I'm sure Donavan was amused by exactly how excited this made me. I ended up buying 2 boxes instead of my normal 1. A well designed package always makes me more excited about the product and so proud of the company for taking the time to put something pretty into this world. Thanks 8th Continent!